Digital Marketing Specialist

This program is designed to enhance students’ understanding of the duties of a digital marketer preparing them to work in the marketing department of a company or independently. Graduates of this program will know how to easily translate marketing strategies into the practice of digital marketing. Graduates will know how to how to create visibility and attract customers by properly leveraging technology and social media platforms. Graduates will also be able to assist with maintaining and strengthening customer relationships through email, content marketing, B2B Demand Generation and Customer Relationship Management (CRM).